The New York Times has an interesting bit from the “new” CEO of Reigncom (the company behind iriver) Only time will tell if the former Samsung/Sony executive can bring iriver back to the U.S. and abroad in a strong way. Here’s a snippet from the article and a link:
“His diagnosis: iRiver had produced innovative and attractive products that appealed more to its engineers than its customers. His remedy is to try to replicate Samsung’s approach to market sensing, a method of observing demand to be able to offer the features customers want first.”
thanks to Anthony7 at DAPreview
