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Heh, it's not like I'm losing sleep over this FG... My opinion is that the iPod is a classic case of style over substance but if others are happy with it (whether it's because they don't know any better or otherwise), then so be it.
My concerns regarding iRiver's marketing is that if they get a larger share of the market, they have more people using their product and maybe they'll be more inclined to commit more effort into after sales support.
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