iRiver PMC1xx was on the sopranos 4/23/06... although it wasn't said to be an iriver or any brand, i knew what it was
it was show in its naked form, and a box was handed out and it was black witha red stripe (much like my h320 box except solid black with a thick red stripe)
also, they flashed a shot of two other models in their (retail) plastic containers... notsure what they were though
just tought it was interesting for it to be iRiver and not an ipod or a creative.