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Actually it is entirely possible that the reporter hadn't heard of iRiver and no one brought up iRiver in any of the interviews.
I just happened to come across iRiver when I was researching DAPs last year, I also hadn't heard of them before I found a decent review at IGN.
Let's face it, iRiver doesn't get a lot of press because they don't advertise...at least not in the US, which is where the article originated.
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"I think about the cosmic snowball theory. A few million years from now the sun will burn out and lose its gravitational pull. The earth will turn into a giant snowball and be hurled through space. When that happens it won't matter if I get this guy out."--Bill "Spaceman" Lee, BoSox Pitcher 1969-1979
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