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Originally Posted by Sweet Spot
I predict, that at those featured price ranges, Apple is going to make an absolute killing ! If the battery life issue is resolved, then we'll be seeing a lot more Iriver ship jumpers for sure. The competition will definitely be swayed, and my god, there are going to be a hell of a lot more annoying metrosexual ipodders on this planet ! (Hell, I may even buy one at that rediculous price ! That aqua really suits me..Heeeeeey!)
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Its not the current iRiver folks jumping ship that scares me, its the lack of advertising and support that will lead potential iRiver customers to follow the crowd and buy an iPod. The macworld story indicated that the 4G ipod will include a carrying case and a dock as well, all at the lower price. Yikes. So while the new iRiver HDD players are getting slightly larger and more expensive with little more than cosmetic upgrades, ipods are getting smaller, cheaper and improving their functionality (mutiple on-the-fly playlists? We can only dream...). I wonder who's going to win this fight?