Who will be next?? I'm guessing Yamaha...... they already make EVERYTHING else, from cars, to motorcycles to instruments...... Or maybe even MisticRiver will put out it's own brand of DAPs! No, that wouldn't work, Mistic is here because of iRiver, right Jeff?!
I think all of these companies are doing great because they all provide more competition for each other. The only hard thing is keeping track of them all and updated on new arrivals and features of each. I guess that's what IGN.com is for, right? Some of the time at least.
The main criteria for my new DAP in the future (at least 2 or more years) is a bigger storage capacity. It must be bigger than 40 Gb, more like 80 Gb or bigger. That will be my selling point. Hopefully by then they will have 100 Gb HD's out that are the size of quarters.......we can dream can't we?